Bachelor of Business Administration

DurgapurKolkata

Overview

For management aspirants, NSHM Knowledge Campus has emerged with the most advanced BBA courses in Kolkata & Durgapur. While most degrees, especially at the bachelor’s level, are more about theory, BBA degrees are a combination of theory, practical knowledge application, and personality development. The BBA programme at NSHM is designed to train students as per the industry requirements.

Here, special tutorial sessions are conducted to help our students with subjects such as Mathematics and Statistics. Also, special attention is given to hone their soft skills and communication skills in English. Entrepreneurship studies and foreign exchange programmes are part of this programme that will open up various avenues for the students of this course. NSHM is offering one of the best BBA programmes that will provide a head start for candidates to develop management skills by taking them over the core areas of management. All these reasons have helped us become one of the best BBA colleges in Kolkata & Durgapur.

Programme Education Objective

Prepare students with general business administration knowledge, skills and attitudes to contribute in the changing socio-economic, cross-cultural, diverse, and multi-disciplinary settings to the the national and global economy by managing business processes, solving business problems, and making decisions.
Enable them to demonstrate through continuous learning their leadership abilities- product development, planning, and design, effective business communication, critical thinking, online and digital transactions, global perspective – marketing, sales, and distribution, HR and finance, and analytical skills in an ethical and just cause of people, planet, and profit.

Career Opportunities

Whether you pursue your BBA course in NSHM Durgapur or Kolkata, it is one of the most sought after professional career options where aspirants are offered several choices in terms of job roles and industries.

Tax Analyst
Financial Auditing
Business Analyst
Financial Analyst
Credit risk management
Asset Management

Programme Structure

Core Curriculum

Marketing & Sales

Product Development, Planning and Design

Fundamentals of marketing principles, product, pricing and distribution strategy implementation, typical marketing organizational structure, various roles and functions, typical techniques relating to behavioural analysis and clustering the market for product positioning, critical thinking, business/marketing communication, e-business

Understanding Sales process and automation

Sales process, sales structure, Structuring the sales organisation, sales forecasting, territory management, sales allocation- direct and indirect sales concepts, automation of sales and distribution

Advertisement and implementation of Digital marketing Strategies

artistic and textual elements for effective advertisments and promotion, process and creation of advertising copy, creating unique advatgage in product / service positioning, operation and modality relating to Online Marketing Channels – Website marketing, SEM (search engine marketing – includes SEO and Pay per click advertising), mobile marketing (i.e. Google Play, Apple Store), email marketing, online banner advertising, video marketing, and Social Media marketing, Online Transaction Processing, CRM.

Research Based Project

Methodology & Design

research design process, use of Observation / Participant Observation, Surveys, Interviews, Focus Groups, Experiments etc in creating the research design, qualitative and quantitative research, use of both Primiary data and Secondary Data Analysis, questionnaire design, research survey-based and analysis project

Statistics based application and interpretation of raw / behavioural data to meaningful insigt

collection, description, analysis, and inference of conclusions from quantitative data analysis, reviewing, processing, making inferences on the relations studied, and using them to conclude, role play as business data analyst – Textual, Statistical, Diagnostic, Predictive, Prescriptive Analysis using the data sets/cases from Marketing / Finance / HRM, etc., Business Research communication

HRM and Finance

Employee Management and Industrial Relations

Recruitment, Retirement, Separation of employees, Policy and practices – Personnel Management, Performance Management, Employee welfare, HR training and development, Industrial relations, etc., Digital transformation, Case studies

Accounting and Management of Financial Activities

Business laws, Regulations and compliances, planning, controlling, allocating, and accounting company’s assets and liabilities, monitoring operational financing items like expenditures, revenues, accounts receivable and payable, cash flow, and profitability, audit, art and strategies in trading in Share Market by BSE / NSE – IRDA Preparation and Exam certification, Accounting and financial software

Programme Type - UG

Duration - 3 or 4 years

Minimum Eligibility - 10+2 passed in any stream from a recognized board. Candidates appearing for Class XII final can also apply.

Degree Awarded By -

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Mentor

Mr. Sudip Kundu

Asst. Professor, Dept. of Business Studies

The objective of the programme is to provide the opportunity to students to deliver basic knowledge, skills and abilities, to prepare competent, in changing socio-economic conditions managers for the national economy who are able to apply their knowledge by managing processes and solving problems, as well as making key decisions. Blended mode of academic delivery which are case specific and research based study and of more academic industry interface via summer and winter internship. Application of theory in research based activities and mandatory internship. The program also enables students to upgrade to an MBA program.

Assistant Professor

Campus: Durgapur

BBA is a three years course which aims at building future managers who would be competent enough to lead a team in an organisation. We have set our syllabus in such a way that the students enrolled into this particular programme have the niche exposure to education. Apart from a high end education students are exposed to different other platforms to sharpen their skills. Students are taken to Educational trips where they got an opportunity to visit the overall process of a car manufacture, different short trips to Steel plants, trip arranged to local surroundings which focuses on how Make in India are done where they had the opportunity to interact with artisans. Different Online and physical seminars are done attended by Eminent speakers to nourish them with Industry experience. Recreational trips and group picnics are arranged as a Fun activities to encourage students to enjoy life equally.