Dec 2, 2024

IIC presents session on ‘From Data to Decisions: Implementing a Marketing Analytics Framework for Start-ups’

On 20th August 2024, NSHM Knowledge Campus, Kolkata, hosted a session titled “From Data to Decisions: Implementing a Marketing Analytics Framework for Start-ups,” organized by the Institution’s Innovation Council (IIC). The session was led by Dr. Swagato Chatterjee, Senior Lecturer in Digital Marketing & Analytics at Queen Mary University of London. Participants gained valuable insights into leveraging data-driven strategies to enhance decision-making for start-ups.